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8 Questions to Ask Before You Redesign Your Website

Does your website suffer from “set it and forget it” syndrome? A website is the digital manifestation of your business and it requires review and re-design for continuous up-leveling of your brand. With the ever-changing landscape of technology, it is good to keep up with time. But as it is with everything else, you shouldn’t … Continue reading 8 Questions to Ask Before You Redesign Your Website

8 Questions to Ask Before You Redesign Your Website

Does your website suffer from “set it and forget it” syndrome? A website is the digital manifestation of your business and it requires review and re-design for continuous up-leveling of your brand. With the ever-changing landscape of technology, it is good to keep up with time. But as it is with everything else, you shouldn’t do it, just because others are doing it.
Begin by taking a step back and having a good look at your current website before you decide on a redesign. Does your website have clear navigation system? Does it has a steady stream of traffic? Does it offer good amount of leads?
The best way to proceed is to have a checklist aligning your business goals with your website goals and by strategizing the forethought success. Check out some of the questions that you need to ask yourself before you consider redesigning of your website.
1. Why do you want to redesign?
Get down to the specifics of it. Do you want to redesign because you are bored of the same old look? The reasons could be many, from your site not functioning well, you needing a more advanced site or for improving search engine rankings. Make a note of what your reasons are for wanting a re-design. Also, look into the business and branding side of it. Does your website represent your business accurately? Does it put forth the unique value proposition of your business? What is an overall purpose of your website? The more specific you get, the better it would. Map a blueprint and create a SMART (Specific, Measurable, Attainable, Realistic, Timely) goal for the redesign.
2. Define your needs
After you have defined your goals, the next step would be to define your needs. Make a list of all the additional/ new features, you need to add to your website. Set your budget and finalize whether you are plan to go ahead with an agency or work with your in-house developers. Also, review where your website is currently being hosted and whether your hosting provider is offering a good service. Based on the answer that you get, you can then decide on the best course of action for the redesigning.
3. What is not working in current site?
Some elements in your current site might be working very well and some may not. Find out what absolutely does not function well on your website? Is the navigation system of your website user-friendly? Is the home page well-designed? Divide the different components of your website into three columns – one that work really well, another that work well but may need redesign, and the third that definitely need redesigning. Once you have a clear understanding, you can then start on the process.
4. How is your website’s functionality?
Is your site multi browser compatible? Is it compatible for mobile users? Check out things like if you need to run more than one website from one CMS. Do you want to run ads on your site? Will your website require third-party integration services? Depending on your line of business, you would need to ensure that your website meets the latest standard of functionality.
5. How Is Your Site Being Used?
Take a look at how users are interacting with your site. This can help you identify problem areas. You will get information about entry and exit pages, sales conversions and search engine keywords from your traffic statistics and site analytics. With this, you can analyse how visitors find your site and what they do once they have landed on your site. Understand how you can persuade your visitors to take desired action on your website and ensure that in your website redesigning, you are implementing the plug-ins and updates which would help transform browsers into buyers.
6. When to Launch Your Redesign?
Like with everything else, timing is a key element here, too. Relaunching your website around the holidays or during the start of a big promotion can draw traffic and generate interest. If you have changed your brand or company image/logo then those changes should reflect on your site before you launch your redesigned website.
7. What common redesign mistakes to avoid
Sudden changes in functionality, looks and features may be a little difficult to adapt for some users. Try not to make too many changes suddenly and keep main elements of your site similar to your current site. If any page URL’s are changed check whether they are redirected via 301 redirects. Tie up all the loose ends before going live.

Getting Started with Theme Development in WordPress

On the pretext of sounding like broken record, we say it again – WordPress is huge! Over 74,652,825 and counting user base is a reigning proof of WordPress popularity. So what makes WordPress so popular? Among other reasons, themes are one of the major reasons of its popularity. And if you are looking into ways to get a complete and functioning WordPress theme, this post is right up your alley.
Check out below to understand how you can get started with theme development in WordPress.
Themes in WordPress
You can get all the front end styling for your website from WordPress themes.
These themes provide:
1. Style of the site
2. Colours
3. Font Styling
4. Widget locations
5. Page layouts
6. Styles for blog posts and blog archives
Naming a WordPress theme
You should be aware of WordPress’s directory structure to build a theme in WP. You have to create a sub folder in the wp-content/themes directory in WordPress folder. The name of the sub folder created should match with the name of the theme you need to create and that name should be unique in the theme folder.
Keep a HTML document ready with you to develop a theme in WordPress and place the HTML file with its assets (CSS and JS) in the theme directory.
Breaking up the HTML template into PHP files.
This step involves creating four PHP files. We have to create index.php, header.php, sidebar.php and footer.php by breaking the HTML file into four parts using the HTML file and save them in the same theme folder. Create another file in the same directory style.css for styling purposes.
How these files work is shown below :
header.php : It contains the code for the header section of the theme.
Index.php : It is the main file and it contains the code for the “Main Area” and it will specify where the other files will be included.
Sidebar.php : It contains the information about the sidebar.
Footer.php : It handles your footer.
Style.css : It will handle the styling of new theme.


<title>My Theme</title>
<link href=”<?php echo get_template_directory_uri(); ?>/css/header .css” rel+”stylesheet” type=”text/css”/>
<script language=”javascript” type=”text/javascript”src=”<?php echo get_template_directory_uri(); ?>/jquery-1.8.3.js”></script>
<div id=”wrapper”>
<div id=”header”>


<?php get_header(); ?>
<div id =”main”>
<div id=”content”>
<h1>Main Area</h1>
<?php get_sidebar(); ?>
<?php get_footer(); ?>


<div id=”sidebar”>
<h2 >Sidebar Area</h2>


<div id=”footer”>

Now let us see what each of these files contains.
By calling a few below functions, you can fetch HTML template into index.php
1. To call header.php, use get_header()
2. To call footer.php, use get_footer()
3. To call sidebar.php, use get_sidebar()
4. To provide the full path of the theme directory to access the style sheet and scripts use function : get_template_directory_uri()
5. To show the title of the post use function : the_title()
Below WordPress predefined function is used to fetch the post in HTML theme.
This function is used to fetch all the contents and the titles of the posts, along with the time when these were posted. You then need to place the above code in HTML template accordingly and you are done!
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