Creating Perfect Call To Action (CTA) To Boost Your Conversion Rate

Imagine yourself as a brick and mortar shop owner. You have scoured the length and breadth of Milan, Paris and New York for the latest designer wear and swanky accessories and your store is stocked with the latest offerings, signature dresses, seasons’ couture, and chic accessories created by designers from around the world. People do … Continue reading Creating Perfect Call To Action (CTA) To Boost Your Conversion Rate

Creating Perfect Call To Action (CTA) To Boost Your Conversion Rate

Imagine yourself as a brick and mortar shop owner. You have scoured the length and breadth of Milan, Paris and New York for the latest designer wear and swanky accessories and your store is stocked with the latest offerings, signature dresses, seasons’ couture, and chic accessories created by designers from around the world. People do come to your store, spend some time admiring your collection but don’t purchase anything. All you are left with is empty admirations.

Taking this analogy to an online setting, you may have a great website with quality content and people are visiting your website but you don’t see any rise in any form of action. It may be ‘download’, ‘buy’, ‘call’, every business wants to improve conversions.

We may be in any kind of online business, our ultimate goal is translating browsers into buyers. But with the bevy of distractions that the internet presents, all it takes is one click of the mouse to move from one website to another. So how do you survive in this attention economy? Call-to-action can help you grab the much-needed attention of your visitor and have the capacity to turn them into your buyers. They are perhaps the most important part of your website as they can drive users to take a desired action and help your website achieve your objectives. Check out the tips below to find out the best formulas for creating persuasive call to action.

Color Matters

Never make the mistake of downplaying with your call to action button. Avoid subtle colors like white, gray and black. You call to action needs to stand out and grab attention. It doesn’t have to clash with other elements of your web page but should be the first element which the user notices. Play with different colors and gradients to see which color button stand out the most.

Multiple CTAs

Gone are the days when only one CTA used to be the norm. Now you can add multiple CTA on one page but ensure that they don’t look crammed in and don’t compete with each other.


The placement of CTA is very important. Add it in an obscure corner of your page and forget about conversions. Ideally the CTA should be the most prominent button on the page to receive maximum visual focus and attention. Typically the user’s attention moves horizontally before going down vertically suggesting that the strategic location should be headers, side-panels and footer. However, it is always best to test what works with your visitors and then place the CTA where it gains maximum attention.

Take the ‘You’ Approach

Instead of telling them what to do, tell them what they get. For instance, in case you want them to download your whitepaper, instead of using words like ‘download’ use words like ‘get insight on…’ The CTA should focus on the value it provides to the visitor instead of asking them for a certain action.

Action Oriented

The button copy should be simple, short, easy to understand, universal and placed just right. Use words that suggest actions and momentum. It also helps to create urgency in your visitors by using timing words like ‘limited time offer’, ‘now’, ‘today’.

With all the above tips, keep the tone positive and the button size sensible and clickable. Always test to see what works best for your landing page. Not all pages work the same way and what may seem to work for others may not work for you. The best solution is to keep analyzing and tweaking your efforts to optimize the CTA.

Tips for a Great Web Page

We have all been there. You have found a great link for a blog or an article and upon clicking it takes you to a website where it wants you to click through 20 pages of a slideshow. Or, those website where the moment you click, a cacophony of noise welcomes you. Or, those flashy websites which takes forever to load. Also, those with abundance of adverts. Chances are you would press the back button and bail out of the website faster than a speeding bullet.

Gone are the days where a visit to a website used to be like a visit to a carnival with flashy lights resplendent with shining text. Today’s websites dominate the way we connect, communicate, shop and make decisions. In short, today websites dictates how we live life.

Unless your website commands a number 1 to 5 position in Alexa ranking, chances are your website is struggling with trust issues every time a visitor lands on your site. The layout of your website, colors, fonts and images and the general look and feel can be the difference between success and failure. Learn some tips for a great web page below:

Your Page Must Load Fast 

Online visitors are impatient and if your page takes a long time to load, you can kiss your visitor goodbye. Studies show that if your web page takes longer than three seconds to load, you risk losing your customers and in turn, revenue. There are many online tools available where you can measure your page speed. Once, you have discovered that your web page is slow, you can work on to optimize the site to ensure that your website loads faster. There are many ways through which you can make your web page load faster like by implementing content delivery network (CDN), using low size images, by caching, evaluating your plugins, enabling compression, and reviewing your hosting provider.

Take Care Of The Page Size

Normally our focus is on the width of pages and there has been long debates among web designers as to how wide the web page should be. However, people rarely give thought about how long the web page should be. Earlier ‘scroll’ was a dirty word and more focus was on putting the content above the fold, instead of cramming it below. But, many studies have found out that the scrolling is preferred to clicking on different pages. Ideally the web page shouldn’t exceed two pages of doubled spaced, 12 point text.

Think Local & Write Global

Great website recognize the importance to appeal to a larger audiences. When you are writing content or providing products and services, ensure that your currencies, measurements, time etc. are clear and understandable.

Your Page Need Great Navigation

The navigation of the website is extremely important. The navigation doesn’t just affect the traffic and search engine rankings but it also affect conversions and the bounce rate. The website’s navigation system is like the road map and just like how a road map dictates the proper course plotting for a visitor, the website’s navigation system also ensures usability. Always have a standard navigation system throughout the website as a consistent navigation system makes it easier to use. Keep either to horizontal or vertical navigation system and avoid drop down menu. Also, go for the standard order with minimal clicking. Avoid adding really long navigation items.

Appropriate Colours

Colours have a huge sway over our emotions. Colours can make us happy, sad, relaxed or excited. They are a non-verbal communication tool and generate emotional reactions. The first thing which a user notices when s/he lands on your website is the colour and if you can nail the colour palette with your website and communicate meaningfully about your website, you can generate desired response. You need to use colours the right way with the right purpose for your target audience. For instance, if your target audiences are women then you should use colours like blue, purple and green. If your target audiences are mostly men then you should avoid purple, orange and brown. Blue colours can be used to invoke trust while green colour is ideal for outdoor products and environment websites. Black imparts a sense of luxury and value.

With all these tips you should also ensure that your content is written well with no grammatical mistakes. Proofread few times to check the content to see if it matches the tone of your website. Also, ensure that all the web links should work perfectly. Ensure that the images can load perfectly by using images which are small sized. Also check browser compatibility to see if your website works fine on all major browsers. Also ensure that your website is responsive and works fine on mobile and tablet devices. Take care of the white spaces and proper gaps between images and text to give a breathable space to your website. Remove clutter wherever possible.

If even after all these tips, your web page has speed and downtime issues, you may want to look into your hosting provider. Your web hosting provider should be reliable and provide guaranteed uptime. Netrouting is committed to fulfil the mission critical IT demands for Web Hosting platform using the best hardware available, spread over multiple data centers to ensure the quality and availability of your blog and website. Netrouting utilizes a Cloud based infrastructure for offering its Web Hosting service. Redundant storage, daily backups and automated fail over is included with its packages.

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