“A thing of beauty is a joy forever!” This illustrious phrase of Keats’ is truer than ever especially when it comes to designs. The internet has transformed from a drab and colourless domain into a more exciting, vivid, and colourful virtual world. Going old-school and leaving your website boring and lacklustre won’t cut in today’s world. In this fast-paced world, there is no room for a drab website and if your website doesn’t look and act good, chances are, it will rank low in search engine’s result.
A website is a manifestation of an organization and leave a lasting impression in the minds of a viewer. Your website is an extension of your business and it should reflect your business persona. Deciding on a revamp is easy but selecting a perfect theme can be a concern as a good theme determines the future of your website. The choice of a theme will reflect on your business and that can be overwhelming. A commitment to a theme is a huge commitment as you need to stick together for a while and the pressure to pick a right one can be mind-wracking. Picking a right WordPress theme for your website involve much more than picking the latest fad or picking the coolest looking website. Check out the tips provided below to see how you can pick the best WordPress theme for your website.
Define Your Needs
When you are browsing for theme, it is very easy to get lured by the pretty themes out there and choose based solely on the ‘look’ aspect. However choosing a theme not aligned with your business will stand out like sore thumb and will be counter-productive. Before you embark on your WordPress theme selection, you need to ask yourself few questions and only after you have satisfactorily answered them, you can charge ahead and pick the best theme. Look in to see what your business goals are and what kind of WordPress theme would match with that. Research your competitors and check out what themes they are using. What kind of theme would be user-friendly for your audience? What kind of content is required for your business and what kind of theme goes well with the kind of content you have? Spend some time digging deep into your business and choose a theme that fits your business instead of making your business fit to the theme.
Pick a Theme that Relates to Your Industry
You may want to stand out from your competitors and wouldn’t want to be the part of the herd but when it comes to website themes, it is always advisable to stick to a theme relating to your industry, niche, services or products. For instance, if you have ‘wedding planning business’, it is always better to go with an image-based theme so that at the outset itself a visitor can understand what kind of business you are in.
Look for Versatility
Check if your website theme is scalable and can cater to your need for mobile, tablets and other sites without having to write too much codes.
Strive for simplicity
Complex themes look attractive but may not be very good in functionality. Complex themes with a lot going on may also have speed and redundant code structure issues. It is always suggested to go for simple themes as they are much easier to modify and are also compatible with many browsers.
Check out how the different pages of the theme will look like especially if you have different content for different pages. Find out whether you can easily edit the columns and sidebars for different pages without modifying the theme.
Plugins…plugins… everywhere! There are a lot of plugins available and you need to ensure that whatever plugins you need are available and compatible with the chosen theme. More often than not, many themes come with only few essential plugins and for rest of the plugins, you have to purchase and install them separately. Knowing what kind of plugins you would require will help you choose a suitable theme.
Ensure that whatever theme you choose are browser compatible for most browsers. Some people forgo the less popular browsers like IE in favour of newer browsers. However, there are a lot of people still using IE. Look for the themes which are be w3 valid and cross browser compatible to cover all grounds.
Apart from these, speed, security, responsiveness, SEO compatibility are other concerns you need to look into closely when choosing your WordPress theme. With literally a lot of themes to choose from, it helps to know exactly what you need. Fulfilling all these criteria may seem ambitious but it all boils down to quality. With these recommendations, you can easily pick a good theme ideal for your business.
The next step after you have chosen a WordPress theme is to decide on the best hosting provider for your website. If you are on a lookout for hosting services, we have got you covered. The packages offered by Netrouting are perfect for both the starting webmaster and the experienced web developer. Our competitive pricing, free site builder and automated installation scripts for applications such as WordPress, Joomla and Magento will make your Web Hosting experience with us pleasant and time/cost saving.